HILTON HEAD BICYCLE COMPANY
BRAND DESIGN SYSTEM / COLLATERAL / ART DIRECTION / COPYWRITING / WEB DESIGN / ADVERTISING
“Ride With Us" The Hilton Head Bicycle Company has the largest fleet of high-quality bikes for rent or purchase on Hilton Head Island. The company’s branding has not been updated since the company was created in 1993 and has suffered economically in recent years, causing a change in management. Secondly, with the coronavirus pandemic, the vacation industry has taken a large hit and are likely to see a decline in profits as we enter the summertime, traditionally a peak season for these markets. I executed a complete brand overhaul for the Hilton Head Bicycle Company that will make it appealing to a more modern audience while capturing the nostalgia of the past branding in order to make it more profitable in the future.