LONESOME GEORGE
Extinction Inspired Spirits
BRAND DESIGN SYSTEM / PACKAGING DESIGN  / WEB DESIGN ADVERTISING​​​​​​​​​​​​​​
Human activity has had a net negative impact on the planet. Human populations are growing exponentially, while animal and plant populations are disappearing 1000x faster than they have in the past 65 million years. Hundreds of species of animals have gone extinct due to the human impact on our planet, and the alcohol production industry is not exempt from this impact. Beer and Wine both can involve animal products in the production process, while grain liquor does not. At Lonesome George, we believe alcohol should bring people together to share stories and create memories. Our mission is to commemorate the stories and memories of lost species while working to protect those in danger of extinction. 
WHO IS LONESOME GEORGE?
Lonesome George was the last known giant tortoise from the island of Pinta in the northern regions of the Galapagos Archipelago, and was considered one of the rarest creatures in the world.  Pinta tortoises were over-exploited by whalers, fur sealers, and others in the 1800s, thus reducing the population to near zero.  At over 100 years old, Lonesome George gained a substantial media attention, and became a conservation icon following his passing.
"Whatever happens to this single animal, let him always remind us that the fate of all living things on Earth is in human hands."   - words inscribed on the information panel outside of Lonesome George's enclosure at CDRS/GNP